One of the biggest things us Naturals look for when caring for our hair is the holy grail product that will make dry hair a problem of the past. We are constantly looking for a product to give our hair long-lasting moisture that will keep our curls bouncy and soft. We usually reach for coconut oil or shea butter as the ingredients of choice for the moisture we crave. Shea butter has become a staple in the natural hair community, but what if we told you that there is other butters that’s readily available and even more moisturizing and hydrating than shea butter? We have found the secret and it has even more benefits for natural hair. Our goal is quite simple. We want everyone to discover self acceptance and self love, and with us natural girls it sometimes starts with our crowns. Not enough curly hair products are made by women with curly hair let alone by a coloured woman and this brand is created by both. This products will change your hair journey forever, and like all good things the beginning may be a little scary, but we are here with you every step of the way, and we hope you will be right there with us as we grow.